In the fashion industry, lip service doesn’t go far. Brands and designers may promise better work and say they care, but these are the products that most talk about. Evidence that a brand is listening to its customers, especially those who wear clothes the size of 12 years and older, comes from direct action: selling products that fit them that’s it and it looks good.
Some brands have extended their size ranges over the last year. There is no clear basic thread that ties these labels. Some specialize in denim, others lingerie. There are lots of cheap pieces here and there are others whose designs are specific to special splurges. However, these are just a few examples of how the fashion industry has responded to the demand for more style options for plus size women while maintaining aesthetics and quality, putting everything in the first place. Best of all, the purpose of these size extensions is to last a long time, starting a new and more comprehensive routine.
Fashion Brands That Introduced Plus Size Dresses
In partnership with Universal Standard, Adidas has introduced a collection available in size XS via 4XL, the first time the active-wear brand offers pieces in the appropriate plus size. The capsule includes a hoodie, top, tank, cropped mesh tee, leggings, and a bike short in four different colors. All pieces are less than 100.
After months of clothing testing and analysis, here’s the first size and comprehensive collection from the active-wear brand Alala, offering signature workout wear in sizes 1X to 3X. You’ll find sports bras, leggings, and all the sweat for less than $ 200.
American Eagle Outfitters
While the American Eagle entered 2019 with a denim size range ranging from 00 to 20, the brand stepped up its efforts with additional expansions to its jeans, going up to a 24. Large brand signature denim pieces are now available to a wider audience, and the images on the brand’s site represent the IRL world in which we live.
Anthropology is already synonymous with flowy silhouettes, floral patterns, and modern bohemian styles. By March 2019, the multi-brand retailer has added a major shopping destination to its list with the launch of Anthropologie. In addition to past efforts to cater to a variety of body types through specific stocks of Petites, Aplus by Anthropologie has compiled the brand with an impressive range of sizes from 00P to 26W. The collection remains true to Anthropologie’s trademark aesthetic in pieces by brands that include Citizen of Humanity, Stone & Cloth, Farm Rio, and, of course, the retailer’s in-house design.
The New York-based Apiece is attractive because of its easy way to dress up. These silhouettes are interesting but never constricting, the colors are effective but not shiny, and everything looks like possess quality “I’ll wear it five days a week”. Now, those who wear it till the size of 20 have the same experience, even more women have access to an easy and luxe way of dressing.
Increasing the size is not just about adding extra inches to the dress frame. It examines and considers in detail the size and physical shape to be accurate and correct. Athleta is working extra hard with the launch of its new, improved extended size offering up to 3X size.
Diane Von Furstenberg
Thanks to the brand’s new partnership with 11 Honore, Diane von Furstenberg’s iconic wrapped dresses will now be available in sizes 14 to 24. The luxurious e-commerce site will now bring its Julian Two style in three designer archive prints: Leopard Sand, Hound Stout, Houndstooth, Camelias Black.
A year ago, Draper James adapted his playful and print-packed classic pieces into a collaboration with the plus-size brand Eloquii. But that’s turned out to be merely a catalyst for a greater chance at the Reese Witherspoon-founded line. In the spring of 2019, Draper James began its official size extensions to allow any woman from size 0 to 24 to access its pieces.
For Love & Lemons
For Love and Lemons has homed in on the beautiful, heart-warming, inspired by lingerie aesthetic since its start, making it a destination for party dressing and for someone who likes something more seductive. Last month, which included some new customers, expanded the collection with seven pieces offered in sizes 1X and 2X, which was approximately up to The U.S 18 size. While this is a small increase in plus size, a step in the right direction for a brand that, until recently, had very little body diversity between its e-commerce and social media images.
To reach a wider range of bra wearers, Harper Wilde extended its size range last February and now ranges the band size from 32 to 42 in cups A to F for the brand. Natural next step that has already developed a reputation for affordable every style. In three options of nude tones to complement a wide range of everyday styles wardrobes.
First, it was the capsule collection, then the denim collection. In 2019, Reformation finally made its first permanent collection available in sizes 14 to 24 and 1X to 3X. Last March, the cult favorite and environmentally responsible line expanded its size, enlisting model Ali Tate Cutler to help design the inaugural collection. Like the slinky dress and the old-fashioned pieces, the fixes work just as well, with the extended size combination matching a range of wrapped dresses, midi skirts, and fitted body tops.
Veronica Beard, based in New York, used a perfect moment to debut expand her size to the label: New York Fashion Week. Although the enlarged size appears on the curated part of the company’s site, the offer is robust and feature the same is evident in polished suits, printed heavy pieces, and body-hugging ruched dresses. The label enlisted one of fashion biggest champions for body diversity, Katie Sturino, to become a model in this Fashion Week presentation.
Earlier this August, Vineyard Vines began collecting its fall in the widest assortment of sizes yet. Running from 00 to 24, as well as denim in sizes 24 to 37, the brand’s new assortment remains true to its preppy, casual collection of easy-to-wear stripes and vacation-ready looks. Extended sizes are now available online as well as in select stores.